Call me crazy, but when you add blue neon/LED lights to... anything, it becomes instantly cooler. This concept from Hyundai, looks like something Dr. Dre would roll out of at the club valet. In fact, the acronym for this Hyundai Genesis is HCD-14; and I'm thinking they probably did that because it's a little hard to slide "Hyundai" into a rap verse inconspicuously. - charliesphotoblog